MONTANA SHAKESPEARE
IN THE PARKS
Overview
MSIP wasn’t trying to grow attendance. The goal of this campaign was to increase funding by telling the organization’s story in a way that works for both institutional grants and individual donors.
I produced a three-film set built for fundraising across channels, from grant decks and donor emails to live events and social media.
THE CHALLENGE
Fundraising content fails when it sounds like a brochure. Donors rarely give because they were given information. They give when the mission feels real, the impact is clear, and the story creates momentum.
MSIP needed films that could carry emotional weight without feeling inflated or sentimental, and that could be repurposed across a wide mix of fundraising touchpoints.
WHERE IT WAS USED
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Website fundraising pages
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Email campaigns
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Grant decks and institutional outreach
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Live events
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Social media
CREATIVE APPROACH
We built each film around inspiration and narrative lift. The pacing was designed to earn emotion rather than force it, using performance, detail, and structure first, then reinforcing with music and visual rhythm.
Each piece was edited to “swell” into a moment of impact, giving MSIP content that can hold attention in a room, on a webpage, or in an inbox.
NEXT
As the campaign matures, we’ll continue collecting qualitative feedback from MSIP leadership, donors, and partners to guide future fundraising creative.
This first video is more of an Anthem video. It's used on their website and in fundraising; generally as the first thing people see. It shows the quality of the MSIP experience as well as acting as the first stage of inspiration.
This video begins more of the educational and informational arm of the campaign. Still, notice how the music and shot selection change as it nears the end, which culminates in a moment of inspiration.