EAST MAIN LIQUOR
OVERVIEW
In a town with plenty of liquor store options, East Main Liquor wins on two things most competitors can’t match.
First, a genuinely knowledgeable staff and a curated selection built on education, not upselling. Second, an easygoing atmosphere that makes the store feel like a place you want to be, not just a place you stop.
Our job was to translate both strengths into marketing that feels unmistakably East Main.
THE RESULT
East Main Liquor has a consistent brand thread across channels. Education and personality. Curated and relaxed. A store people remember and talk about.
"Working with MIke is easy. He's fast, organized, and he gets it right without a ton of back and forth. He really does get who we are, and his work shows that. For a small business, that matters.."
Stacey Peterson - coowner
RADIO
Radio is the highest-ROI channel for the store. These spots don’t try to sound like traditional ads. They lean into personality and local flavor, and they’ve become memorable enough that customers regularly bring them up in-store.
Each radio piece is built to do two things at once. Reinforce the store’s vibe and quietly remind people there’s real expertise behind the counter.
SOCIAL CONTENT
On social, the strategy is trust plus tone.
We create content that shows the mood of the store and reinforces credibility through education and recommendations. We intentionally avoid overly polished video. Keeping it a little raw makes it feel more human, more local, and more approachable, which matches the in-store experience.